Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/103442
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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Clare, C. | - |
dc.contributor.author | Wright, G. | - |
dc.contributor.author | Sandiford, P. | - |
dc.contributor.author | Paucar-Caseras, A. | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Journal of Marketing Communications, 2018; 24(8):823-842 | - |
dc.identifier.issn | 1352-7266 | - |
dc.identifier.issn | 1466-4445 | - |
dc.identifier.uri | http://hdl.handle.net/2440/103442 | - |
dc.description | Published online: 17 Feb 2016 | - |
dc.description.abstract | Online customer reviews have been shown to have a powerful impact on the sales of a given product or service. However, the qualities of a ‘credible’ online customer review are still subject to debate. Existing research has highlighted the potential influence of a range of factors on the credibility of an online customer review, but relies heavily on quantitative methods and a ‘top down’ approach. In turn, this can reduce our understanding of the influence of these factors into merely discerning whether one pre-determined factor is more influential than another is. This paper adopted a ‘bottom up’ thematic analysis of individual qualitative interviews with a purposeful sample of consumers who regularly utilised online customer reviews. By undertaking a different approach to previous research, this study was able to complement existing quantitative findings with the additional depth and understanding that qualitative research can provide. | - |
dc.description.statementofresponsibility | Carl J. Clare, Gillian Wright, Peter Sandiford and Alberto Paucar Caceres | - |
dc.language.iso | en | - |
dc.publisher | Taylor & Francis (Routledge) | - |
dc.rights | © 2016 Taylor & Francis | - |
dc.source.uri | http://dx.doi.org/10.1080/13527266.2016.1138138 | - |
dc.subject | Review helpfulness; review credibility; online customer reviews; electronic word-ofmouth; consumer behaviour; qualitative research | - |
dc.title | Why should I believe this? Deciphering the qualities of a credible online customer review | - |
dc.type | Journal article | - |
dc.identifier.doi | 10.1080/13527266.2016.1138138 | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Sandiford, P. [0000-0002-8075-6902] | - |
Appears in Collections: | Aurora harvest 7 Business School publications |
Files in This Item:
File | Description | Size | Format | |
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hdl_103442.pdf | Accepted version | 816.4 kB | Adobe PDF | View/Open |
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