Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/107185
Citations
Scopus Web of Science® Altmetric
?
?
Type: Journal article
Title: Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model
Author: Haberstroh, K.
Orth, U.
Hoffmann, S.
Brunk, B.
Citation: Journal of Business Ethics, 2017; 140(1):161-173
Publisher: Springer
Issue Date: 2017
ISSN: 0167-4544
1573-0697
Statement of
Responsibility: 
Kristina Haberstroh, Ulrich R. Orth, Stefan Hoffmann, Berit Brunk
Abstract: This research replicates Bhattacharjee et al. (J Consum Res 39(4):1167–1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.
Keywords: Firm ethics; Germany; moral decoupling; product involvement; replication; retail
Rights: © Springer Science+Business Media Dordrecht 2015
DOI: 10.1007/s10551-015-2661-x
Published version: http://dx.doi.org/10.1007/s10551-015-2661-x
Appears in Collections:Aurora harvest 8
Business School publications

Files in This Item:
File Description SizeFormat 
RA_hdl_107185.pdf
  Restricted Access
Restricted Access415.66 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.