Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/107185
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Type: | Journal article |
Title: | Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model |
Author: | Haberstroh, K. Orth, U. Hoffmann, S. Brunk, B. |
Citation: | Journal of Business Ethics, 2017; 140(1):161-173 |
Publisher: | Springer |
Issue Date: | 2017 |
ISSN: | 0167-4544 1573-0697 |
Statement of Responsibility: | Kristina Haberstroh, Ulrich R. Orth, Stefan Hoffmann, Berit Brunk |
Abstract: | This research replicates Bhattacharjee et al. (J Consum Res 39(4):1167–1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension. |
Keywords: | Firm ethics; Germany; moral decoupling; product involvement; replication; retail |
Rights: | © Springer Science+Business Media Dordrecht 2015 |
DOI: | 10.1007/s10551-015-2661-x |
Published version: | http://dx.doi.org/10.1007/s10551-015-2661-x |
Appears in Collections: | Aurora harvest 8 Business School publications |
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