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Adelaide Research & Scholarship
Adelaide Research & Scholarship
Browsing "Business School publications" by Author Pappu, R.
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Showing results 2 to 10 of 10
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Issue Date
Title
Author(s)
2006
Consumer-based brand equity and country-of-origin relationships
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2005
Consumer-based brand equity: improving the measurement - empirical evidence
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2010
Country equity: Conceptualization and empirical evidence
Pappu, R.
;
Quester, P.
2007
Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2008
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, R.
;
Quester, P.
2006
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
Pappu, R.
;
Quester, P.
2016
How does brand innovativeness affect brand loyalty?
Pappu, R.
;
Quester, P.
2005
Measuring retailer equality: An empirical study
Pappu, R.
;
Quester, P.
;
Bhagat, P.
;
International Conference on Retailing and Sourcing : Challenges and Opportunities (2005 : New Delhi)
2005
Store satisfaction and retailer equity: preliminary results of an empirical study
Pappu, R.
;
Quester, P.
;
Varadarajan, R.
;
Rao, C.
;
Ahmed, Z.
;
Academy for Global Business Advancement Conference (2005 : New Delhi, India)