Adelaide Research & Scholarship
Browsing "Business School publications" by Author Academy of Marketing Science Annual Conference (2010 : Portland, Oregon)
Showing results 1 to 1 of 1
Preview | Issue Date | Title | Author(s) |
| 2010 | Having a great vacation and blaming the wines: an attribution theory perspective on consumer attachments to regional brands | Stockl, A.; Brouard, J.; Cavicchi, A.; Faraoni, M.; Larreina, M.; Lecat, B.; Olson, J.; Rodriguez-Santos, C.; Santini, C.; Crouch, R.; Wilson, D.; Orth, U.; Academy of Marketing Science Annual Conference (2010 : Portland, Oregon) |