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Adelaide Research & Scholarship
Adelaide Research & Scholarship
Browsing "Business School publications" by Author 47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
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Showing results 1 to 2 of 2
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Issue Date
Title
Author(s)
2018
Initiating actor engagement with novel products
Conduit, J.
;
Ayi Wong, D.
;
Plewa, C.
;
47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
2019
Initiating actor engagement with novel products
Ayi Wong, D.
;
Conduit, J.
;
Plewa, C.
;
47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
