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Issue Date
Title
Author(s)
2014
Corporate volunteering: developing CSR image with internal and external benefits
Johnson, C.R.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Newell, A.P.
2013
Changing consumer perceptions of CSR image by communicating corporate volunteering involvement
Johnson, C.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Karaosmanoğlu, E.
;
Elmadağ Ba, A.B.
;
European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2010
Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, C.
;
Quester, P.
;
Plewa, C.
;
Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2014
The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Mazodier, M.
;
Quester, P.
;
Plewa, C.
;
Carrillat, F.
;
Hamilton, R.
;
Sa Vinhas, A.
;
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
2015
The impact of corporate volunteering on CSR image: a consumer perspective
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Johnson, C.
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
2011
Sponsorship and CSR: Is there a link? a conceptual framework
Plewa, C.
;
Quester, P.
Discover
Author
3
Conduit, J.
3
Johnson, C.
2
Mazodier, M.
1
2014 Summer Marketing Educators' ...
1
Australian & New Zealand Marketin...
1
Bal, C.
1
Carrillat, F.
1
Elmadağ Ba, A.B.
1
European Marketing Academy Confer...
1
Hamilton, R.
.
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Subject
1
Attitude surveys
1
Australia, France
1
Consumer Attribution
1
corporate social responsibility
1
corporate volunteer programs
1
Corporate volunteering
1
Corporate volunteering; Corporate...
1
CSR image
1
Loyalty
1
social marketing
.
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Date issued
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2015
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2014
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2013
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2011
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2010