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Results 11-14 of 14 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2008
Service export performance: The role of organizational and market drivers
Lu, V.
;
Quester, P.
;
Medlin, C.
;
Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2008
A dyadic study of "champions" in univeristy-industry relationships
Plewa, C.
;
Quester, P.
2008
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, R.
;
Quester, P.
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
Discover
Author
4
Australia and New Zealand Marketi...
3
Farrelly, F.
3
Lu, V.
3
Plewa, C.
2
Academy of International Business...
2
Bal, C.
2
Beverland, M.
2
Chung, E.
2
Medlin, C.
1
Chen, S.
.
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Subject
1
Ambush Marketing; Sponsorship; De...
1
Brand community
1
Club Med.
1
economic and non-economic satisfa...
1
market orientation
1
Mathematical modelling
1
netnography,
1
Pseudo-parrainage; Parrainage; Pu...
1
qualitative methods
1
Relationship marketing
.
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