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Issue Date
Title
Author(s)
2006
Using the best-worst method to examine market segments and identify different influences of consumer choice
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Hauteville, D.
;
International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
2006
Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries
Zucca, G.
;
Cohen, E.
;
Goodman, S.
;
Lockshin, L.
;
Leonardo Casini,
;
Wine in the World Conference (2nd : 2006 : Florence, Italy)
2006
Delivering value: Market orientation and distributor selection in export markets
Beaujanot, A.
;
Lockshin, L.
;
Quester, P.
;
Solberg, C.
2006
Using polarisation to identify variations in behavioural loyalty to price tiers
Jarvis, W.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
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Author
3
Goodman, S.
2
Cohen, E.
1
Beaujanot, A.
1
Hauteville, D.
1
International Wine Business & Mar...
1
Jarvis, W.
1
Leonardo Casini,
1
Quester, P.
1
Rungie, C.
1
Solberg, C.
.
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Subject
1
customer loyalty
1
price positioning
1
Pricing
1
wines