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Issue Date
Title
Author(s)
2008
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, R.
;
Quester, P.
2004
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J.
;
Farrelly, F.
;
Quester, P.
2003
The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationship
Farrelly, F.
;
Quester, P.
2003
Collaborative communication in sponsor relations
Farrelly, F.
;
Quester, P.
;
Mavondo, F.
2001
Validating acculturation models: the case of the Australian-Chinese consumers
Quester, P.
;
Chong, I.
2003
Product involvement/brand loyalty: is there a link?
Quester, P.
;
Lim, A.
2001
Segmentation by involvement or nationality for global retailing: A cross-national comparative study of wine shopping behaviours
Lockshin, L.
;
Quester, P.
;
Spawton, T.
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
2001
Factors affecting industrial procurement decisions in the Asia-Pacific region: A comparative study of Australia, New Zealand, Thailand and China
Dzever, S.
;
Quester, P.
;
Chetty, S.
2006
Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
Farrelly, F.
;
Quester, P.
;
Burton, R.
Discover
Author
19
Plewa, C.
18
Farrelly, F.
11
Karunaratna, A.
8
Aurifeille, J.
8
Lu, V.
8
Medlin, C.
8
Pappu, R.
7
Chen, S.
6
Bal, C.
6
Crouch, R.
.
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Subject
7
Australia
5
Sponsorship
5
sponsorship
4
Consumer behaviour
4
Market orientation
4
market orientation
3
Commitment
3
Country of origin
3
effectiveness
3
relationship marketing
.
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Date issued
15
2009
14
2008
14
2007
15
2006
22
2005
10
2004
11
2003
7
2002
12
2001
10
2000
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