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Issue Date
Title
Author(s)
2005
Buyer-seller relationships: Australasian research and reflections
Varey, R.
;
Baxter, R.
;
Brodie, R.
;
Brookes, R.
;
Plewa, C.
;
Quester, P.
;
Schembri, S.
2006
The influence of product/nudity congruence on advertising effectiveness
Sherman, C.
;
Quester, P.
2004
Do product components and their country-of-origin influence product evaluations?
Karunaratna, A.
;
Quester, P.
;
Johnson, L.
2009
Management of networks involving Technology Transfer from public to private sector: a conceptual framework
Rampersad, G.
;
Quester, P.
;
Troshani, I.
2009
Developing and evaluating scales to assess innovation networks
Rampersad, G.
;
Quester, P.
;
Troshani, I.
2006
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Plewa, C.
;
Quester, P.
2006
Satisfaction with university-industry relationships: the impact of commitment, trust and championship
Plewa, C.
;
Quester, P.
2006
Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships
Plewa, C.
;
Quester, P.
;
Baaken, T.
2007
Birds of a feather flock together ... definition, role and measure of congruence: An application to sponsorship
Fleck, N.
;
Quester, P.
2004
Who's afraid of that ad? Applying segmentation to the protection motivation model
Arthur, D.
;
Quester, P.
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Author
19
Plewa, C.
18
Farrelly, F.
11
Karunaratna, A.
8
Aurifeille, J.
8
Lu, V.
8
Medlin, C.
8
Pappu, R.
7
Chen, S.
6
Bal, C.
6
Crouch, R.
.
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Subject
7
Australia
5
Sponsorship
5
sponsorship
4
Consumer behaviour
4
Market orientation
4
market orientation
3
Commitment
3
Country of origin
3
effectiveness
3
relationship marketing
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15
2009
14
2008
14
2007
15
2006
22
2005
10
2004
11
2003
7
2002
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2001
10
2000
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