1. Adelaide Research & Scholarship

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Results 41-50 of 130 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2007Modelisation de la structure sociale des groupes de discussion sur internet: implications pour le controle du marketing viralSteyer, A.; Garcia-Bardidia, R.; Quester, P.
2007Describing online information sharing: A typology of contributors in newsgroupsGarcia-Bardidia, R.; Quester, P.; Steyer, A.; Engilbertsson, H.; European Marketing Academy Conference (36th : 2007 : Reykjavik, Iceland)
2008Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of OriginCrouch, R.; Quester, P.
2006Online discussion groups as social networks: An empirical investigation of word-of-mouth on the internetSteyer, A.; Garcia-Bardidia, R.; Quester, P.
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2008Managing inter-firm relationships for service export successLu, V.; Quester, P.; Medlin, C.; Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009Investigating the role of government policies in service export performanceLu, V.; Quester, P.; Medlin, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)

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