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Issue Date
Title
Author(s)
2014
Beyond virtuality: from engagement platforms to engagement ecosystems
F. Breidbach, C.
;
Brodie, R.
;
Hollebeek, L.
;
Gummesson, E.
;
Mele, C.
;
Polese, F.
2014
Consumer brand engagement in social media: conceptualization, scale development and validation
Hollebeek, L.
;
Glynn, M.
;
Brodie, R.
2014
Theorizing about resource integration through service-dominant logic
Peters, L.
;
Lobler, H.
;
Brodie, R.
;
Breidbach, C.
;
Hollebeek, L.
;
Smith, S.
;
Sorhammar, D.
;
Varey, R.
Discover
Author
3
Hollebeek, L.
1
Breidbach, C.
1
F. Breidbach, C.
1
Glynn, M.
1
Gummesson, E.
1
Lobler, H.
1
Mele, C.
1
Peters, L.
1
Polese, F.
1
Smith, S.
.
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Subject
1
Consumer brand engagement; Social...
1
Engagement ecosystem; Service sci...
1
Ontological/epistemological assum...