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Issue Date
Title
Author(s)
2004
Marketing orientation in university-industry linkages
Plewa, C.
;
Quester, P.
;
Baaken, T.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
2006
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Plewa, C.
;
Quester, P.
2006
Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships
Plewa, C.
;
Quester, P.
;
Baaken, T.
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Author
4
Quester, P.
3
Plewa, C.
2
Baaken, T.
1
Australia and New Zealand Marketi...
1
Clulow, V.
1
Farrelly, F.
1
Wiley, J.
Subject
1
Australia
1
barriers
1
champions
1
commercialisation
1
commitment
1
communication
1
economic and non-economic satisfa...
1
engagement
1
industrial cooperation
1
motivation
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Date issued
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2008
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2006
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2004