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Issue Date
Title
Author(s)
2009
Club membership satisfaction and commitment: Does rebranding matter?
Plewa, C.
;
Lu, V.
;
Crouch, R.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2004
'Champions' and university-industry relationships
Plewa, C.
;
Quester, P.
;
Varey, R.
;
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2003
Variations in service relationships: a preliminary investigation
Medlin, C.
;
Rao Hill, S.
;
Rachel Kennedy,
;
Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
2005
Relationship marketing and university-industry linkages: A conceptual framework
Plewa, C.
;
Quester, P.
;
Baaken, T.
2006
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Plewa, C.
;
Quester, P.
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Author
4
Plewa, C.
3
Quester, P.
1
ANZMAC Conference (2009 : Melbour...
1
Australia and New Zealand Marketi...
1
Baaken, T.
1
Crouch, R.
1
International Colloquium in Relat...
1
Lu, V.
1
Medlin, C.
1
Rachel Kennedy,
.
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Subject
1
Australia
1
commercialisation
1
commitment
1
communication
1
difference
1
engagement
1
individual/champion
1
linkages
1
market orientation
1
membership
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