Search


Current filters:

Start a new search
Add filters:

Use filters to refine the search results.


Results 11-20 of 27 (Search time: 0.007 seconds).
Item hits:
PreviewIssue DateTitleAuthor(s)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005Science marketing: Best practice, research agenda and a conceptual frameworkBaaken, T.; Plewa, C.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2004Marketing orientation in university-industry linkagesPlewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; Hamilton, R.; Sa Vinhas, A.; 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2004'Champions' and university-industry relationshipsPlewa, C.; Quester, P.; Varey, R.; International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2005The Effect of a university’s market orientation on the industry partners’ relationship perception and satisfactionQuester, P.; Plewa, C.; International Conference/Workshop on Buiness, Technology and Competitive Intelligence (1st : 2005 : Tokyo, Japan)
2015The impact of corporate volunteering on CSR image: a consumer perspectivePlewa, C.; Conduit, J.; Quester, P.; Johnson, C.
2007Key drivers of university-industry relationships: the role of organisational compatibility and personal experiencePlewa, C.; Quester, P.; Tyler, K.
2008A dyadic study of "champions" in univeristy-industry relationshipsPlewa, C.; Quester, P.