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Results 11-20 of 27 (Search time: 0.007 seconds).
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Issue Date
Title
Author(s)
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005
Science marketing: Best practice, research agenda and a conceptual framework
Baaken, T.
;
Plewa, C.
;
Quester, P.
;
DeMoranville, C.
;
Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2004
Marketing orientation in university-industry linkages
Plewa, C.
;
Quester, P.
;
Baaken, T.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2014
The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Mazodier, M.
;
Quester, P.
;
Plewa, C.
;
Carrillat, F.
;
Hamilton, R.
;
Sa Vinhas, A.
;
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
2004
'Champions' and university-industry relationships
Plewa, C.
;
Quester, P.
;
Varey, R.
;
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2005
The Effect of a university’s market orientation on the industry partners’ relationship perception and satisfaction
Quester, P.
;
Plewa, C.
;
International Conference/Workshop on Buiness, Technology and Competitive Intelligence (1st : 2005 : Tokyo, Japan)
2015
The impact of corporate volunteering on CSR image: a consumer perspective
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Johnson, C.
2007
Key drivers of university-industry relationships: the role of organisational compatibility and personal experience
Plewa, C.
;
Quester, P.
;
Tyler, K.
2008
A dyadic study of "champions" in univeristy-industry relationships
Plewa, C.
;
Quester, P.
Discover
Author
7
Bal, C.
4
Baaken, T.
3
Conduit, J.
3
Johnson, C.
2
ANZMAC Conference (2009 : Melbour...
2
Australia and New Zealand Marketi...
2
Mazodier, M.
2
Steyer, A.
2
Varey, R.
1
2014 Summer Marketing Educators' ...
.
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Subject
3
market orientation
3
relationship marketing
3
sponsorship
3
university-industry relationships
2
commitment
2
effectiveness
2
Emotion
2
Relationship marketing
2
satisfaction
2
trust
.
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Date issued
8
2010 - 2015
19
2004 - 2009