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Results 21-29 of 29 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
1998
The Influence of Consumption Situation and Product Involvement over Consumers' Use of Product Attribute
Quester, P.
;
Smart, J.
1999
Country of origin perception and industrial purchase decision-making in New Zealand
Chetty, S.
;
Dzever, S.
;
Quester, P.
1998
Stategic sport marketing
Quester, P.
1998
International marketing ethics: A cross-cultural study
Quester, P.
;
Simpson, J.
1996
Country of origin effects: An Australian experiment in shelf labelling
Quester, P.
;
Marr, N.
;
Yeoh, P.
1999
A Cross-Cultural Study of Juvenile Response to Anti-Smoking Advertisements
Quester, P.
1998
Sports sponsorship management: a multinational comparative study
Quester, P.
;
Farrelly, F.
;
Burton, R.
1997
Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects
Quester, P.
1996
A study of accredited and unaccredited Australian advertising agencies
Quester, P.
Discover
Author
6
Farrelly, F.
3
Burton, R.
3
Dion, E.
2
Dzever, S.
2
Smolianov, P.
2
Wilkinson, J.
1
Aurifeille, J.M.
1
Chetty, S.
1
Conduit, J.
1
Hawkins, D.
.
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Subject
1
Centralisation
1
Country-of-origin; Labelling; Gro...
1
Host Country
1
Marketing Management
1
Mix
1
Multinational Companies
1
Sponsorship; Aided And Unaided Aw...
1
Sports sponsorship; management; d...
1
Standardisation
1
Subsidiary
.
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Date issued
5
1999
11
1998
7
1997
6
1996