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Issue Date
Title
Author(s)
2001
Segmentation by involvement or nationality for global retailing: A cross-national comparative study of wine shopping behaviours
Lockshin, L.
;
Quester, P.
;
Spawton, T.
2012
Determinants of export success in professional business services: a qualitative study
Lu, V.
;
Quester, P.
;
Medlin, C.
;
Scholz, B.
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
2001
Factors affecting industrial procurement decisions in the Asia-Pacific region: A comparative study of Australia, New Zealand, Thailand and China
Dzever, S.
;
Quester, P.
;
Chetty, S.
1999
Country of origin perception and industrial purchase decision-making in New Zealand
Chetty, S.
;
Dzever, S.
;
Quester, P.
1998
Stategic sport marketing
Quester, P.
2006
Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
Farrelly, F.
;
Quester, P.
;
Burton, R.
1998
International marketing ethics: A cross-cultural study
Quester, P.
;
Simpson, J.
2003
Predicting business ethical tolerance in international markets: a concomitant clusterwise regression analysis
Aurifeille, J.
;
Quester, P.
2005
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, F.
;
Quester, P.
;
Greyser, S.
Discover
Author
27
Plewa, C.
25
Farrelly, F.
11
Crouch, R.
11
Karunaratna, A.
10
Pappu, R.
9
Lu, V.
9
Medlin, C.
8
Aurifeille, J.
8
Bal, C.
8
Chen, S.
.
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Subject
10
Australia
7
Sponsorship
6
sponsorship
4
Advertising
4
Consumer behaviour
4
Market orientation
4
market orientation
4
Trust
3
Commitment
3
communication
.
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Date issued
31
2010 - 2018
130
2000 - 2009
29
1996 - 1999