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Issue Date
Title
Author(s)
2012
Compliance with children's television food advertising regulations in Australia
Roberts, M.
;
Pettigrew, S.
;
Chapman, K.
;
Miller, C.
;
Quester, P.
2005
Relationship marketing and university-industry linkages: A conceptual framework
Plewa, C.
;
Quester, P.
;
Baaken, T.
2011
Sponsorship and CSR: Is there a link? a conceptual framework
Plewa, C.
;
Quester, P.
2000
Country-of-origin effects on purchasing agents' product perceptions: an international comparison
Quester, P.
;
Dzever, S.
;
Chetty, S.
1996
Country of origin effects: An Australian experiment in shelf labelling
Quester, P.
;
Marr, N.
;
Yeoh, P.
2010
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
Mazodier, M.
;
Quester, P.
2005
Buyer-seller relationships: Australasian research and reflections
Varey, R.
;
Baxter, R.
;
Brodie, R.
;
Brookes, R.
;
Plewa, C.
;
Quester, P.
;
Schembri, S.
2006
The influence of product/nudity congruence on advertising effectiveness
Sherman, C.
;
Quester, P.
2004
Do product components and their country-of-origin influence product evaluations?
Karunaratna, A.
;
Quester, P.
;
Johnson, L.
1999
A Cross-Cultural Study of Juvenile Response to Anti-Smoking Advertisements
Quester, P.
Discover
Author
27
Plewa, C.
25
Farrelly, F.
11
Crouch, R.
11
Karunaratna, A.
10
Pappu, R.
9
Lu, V.
9
Medlin, C.
8
Aurifeille, J.
8
Bal, C.
8
Chen, S.
.
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Subject
10
Australia
7
Sponsorship
6
sponsorship
4
Advertising
4
Consumer behaviour
4
Market orientation
4
market orientation
4
Trust
3
Commitment
3
communication
.
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Date issued
31
2010 - 2018
130
2000 - 2009
29
1996 - 1999