1. Adelaide Research & Scholarship

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Results 21-30 of 33 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Complexity modelling in marketing: A look "under the hood" of the NBDHabel, C.; Goodman, S.
2004Using the polarisation index to explain the structure of price tiersJarvis, W.; Goodman, S.; Rungie, C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2008Consumer preferences of wine in Italy applying best-worst scalingCasini, L.; Corsi, A.; Lockshin, L.; Cohen, E.; Goodman, S.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2005Reducing attrition rates: A student counselling approachNelson-Field, K.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2003Time as a factor in the firm adopting and realising benefits from internet marketingGoodman, S.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
2004Increasing marketing's contribution through value creationGoodman, S.; Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2006Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineriesZucca, G.; Cohen, E.; Goodman, S.; Lockshin, L.; Leonardo Casini,; Wine in the World Conference (2nd : 2006 : Florence, Italy)
2008Examining market segments and influencers of choice for wine using the Best-Worst choice methodGoodman, S.; Lockshin, L.; Cohen, E.
2009Consumer preferences of wine in Italy applying best-worst scalingCasini, L.; Corsi, A.; Goodman, S.; Cohen, E.
2006Using polarisation to identify variations in behavioural loyalty to price tiersJarvis, W.; Rungie, C.; Goodman, S.; Lockshin, L.

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