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Issue Date
Title
Author(s)
2000
Consumers' Attitudinal Profiles: Congruence Analysis of Cognitive, Affective and Behavioural Components
Aurifeille, J.
;
Clerfeuille, F.
;
Quester, P.
;
Hoch, S.
;
Meyer, R.
;
The Thirtieth Annual Conference of the Association for Consumer Research (ACR) - Advances in Consumer Research (30 Sep 1999 : Ohio, USA)
2000
Acculturation and consumer behaviour: The case of Chinese Australian consumers
Quester, P.
;
Karunaratna, A.
;
Chong, I.
;
O'Cass, A.
;
ANZMAC (2000 : Gold Coast, Australia)
2012
Sport sponsorship: definitions and objectives
Quester, P.
;
Bal, C.
;
Robinson, L.
;
Chelladurai, P.
;
Bodet, G.
;
Downward, P.
2002
Cognitive influences on product components and country of origin
Karunaratna, A.
;
Quester, P.
;
Shaw, R.
;
Adam, S.
;
McDonald, H.
;
Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
1998
Relationship Marketing as Related to the Sports Industry
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
1998
Hierarchical log linear analysis: An application to sponsorship
Quester, P.
;
Rungie, C.
1996
The impact of categorising continuous variables on information retention.
Quester, P.
;
Dion, E.
1999
Internal marketing practices in the Australian financial sector: an exploratory study
Quester, P.
;
Kelly, A.
2005
Perceived risk and servicescape: The importance of managing the physical evidence in services marketing
Quester, P.
;
McOmish, M.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2005
L'acculturation influence-t-elle la consommation? Le cas des consommateurs sino-australiens
Quester, P.
;
Bobin, F.
;
Faire Du Marketing En Chine Conference (2005 : Paris)
Discover
Author
27
Plewa, C.
25
Farrelly, F.
11
Crouch, R.
11
Karunaratna, A.
10
Pappu, R.
9
Lu, V.
9
Medlin, C.
8
Aurifeille, J.
8
Bal, C.
8
Chen, S.
.
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Subject
3
Country of origin
3
effectiveness
3
relationship marketing
3
university-industry relationships
2
Ambush marketing
2
Brands
2
commitment
2
country of origin
2
Emotion
2
innovation
.
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Date issued
31
2010 - 2018
130
2000 - 2009
29
1996 - 1999