Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Advisor
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
Adelaide Research & Scholarship
Adelaide Research & Scholarship
Search
Search:
All collections
Schools and Disciplines
Business School
Business School publications
for
Current filters:
Title
Author
Subject
Date Issued
Advisor
School
Department
Organisation
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Advisor
School
Department
Organisation
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Advisor
School
Department
Organisation
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-8 of 8 (Search time: 0.001 seconds).
previous
1
next
Item hits:
Preview
Issue Date
Title
Author(s)
2012
Sport sponsorship: definitions and objectives
Quester, P.
;
Bal, C.
;
Robinson, L.
;
Chelladurai, P.
;
Bodet, G.
;
Downward, P.
2009
We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2009
When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2009
Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Steyer, A.
;
AFM Conference (2009 : London, United Kingdom)
2009
Event-related emotions: A key metric to assess sponsorship effectiveness
Bal, C.
;
Quester, P.
;
Plewa, C.
2008
Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process
Bal, C.
;
Steyer, A.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
Discover
Author
7
Plewa, C.
2
ANZMAC Conference (2009 : Melbour...
2
Australia and New Zealand Marketi...
2
Steyer, A.
1
AFM Conference (2009 : London, Un...
1
Bodet, G.
1
Chelladurai, P.
1
Downward, P.
1
Ratten, V.
1
Robinson, L.
.
next >
Subject
1
Fan
1
recall
1
sponsor
1
Sponsorship
1
Sport
1
sport
1
Sporting events
.
< previous
Date issued
1
2012
1
2010
4
2009
2
2008