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Issue Date
Title
Author(s)
2005
Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures
Quester, P.
;
Beverland, M.
;
Farrelly, F.
;
Pechmann, C.
;
Price, L.
;
33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
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Beverland, M.
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Price, L.
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2005