1. Adelaide Research & Scholarship

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Results 1-10 of 19 (Search time: 0.001 seconds).
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PreviewIssue DateTitleAuthor(s)
2004Modelling successful innovation-oriented university-industry relationshipsPlewa, C.; Quester, P.; Chapman, R.; International CI Net Conference (5th : 2004 : Sydney, N.S.W.)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2006Case development: An innovative approach to case studies and experiences from a graduate marketing ethics coursePlewa, C.; Quester, P.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005Science marketing: Best practice, research agenda and a conceptual frameworkBaaken, T.; Plewa, C.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2004Marketing orientation in university-industry linkagesPlewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)

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