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Preview	Issue Date	Title	Author(s)
	2004	New insights for managing sport sponsorship: Applying the resource based view of the firm	Argus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Product integration in television: An Australian industry perspective	Sherman, C.; Wiley, J.; Thirkell, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Culture and experience in firm internationalisation	Karunaratna, A.; Thirkell, P.; Wiley, J.; ANZMAC Conference (2004 : Wellington, N.Z.)
	2004	A study of research customers: Overall satisfaction and recommendations for improvements	Baaken, T.; von Hagen, F.; Plewa, C.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	A new model of fan loyalty: Emotionally bonded involvement	Argus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Marketing orientation in university-industry linkages	Plewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Firm and relationship performance: Unlocking the management models of business relationships	Medlin, C.; Rao Hill, S.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	A Preliminary investigation in external technology acquisition strategy in Hong Kong manufacturing firms	Rao Hill, S.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Adopting the internet in franchise systems: Australian franchisors' perceptions	Rao Hill, S.; Frazer, L.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)