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Issue Date
Title
Author(s)
2008
A holistic view on quality perception triggers of wine: 'Quaffers vs Snobs'
Crouch, R.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
An exploratory model of consumer fanaticism: the processes leading to high-end loyalty
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Organisational drivers of service firms' export performance
Lu, V.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Shifting theoretical lens: Examining the mediating role of product within relationship marketing and network theories
Medlin, C.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process
Bal, C.
;
Steyer, A.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
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Author
4
Plewa, C.
4
Quester, P.
2
Bal, C.
1
Beverland, M.
1
Chung, E.
1
Crouch, R.
1
Farrelly, F.
1
Lu, V.
1
Medlin, C.
1
Steyer, A.
.
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