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Issue Date
Title
Author(s)
2009
Theorizing about the service dominant logic: the bridging role of middle range theory
Brodie, R.
;
Saren, M.
;
Pels, J.
2009
Towards new conceptualizations of branding: theories of the middle range
Brodie, R.
;
de Chernatony, L.
2009
Investigating the service brand: a customer value perspective
Brodie, R.
;
Whittome, J.
;
Brush, G.
2009
From goods to service branding: an integrative perspective
Brodie, R.
2009
Wine service marketing, value co-creation and involvement: research issues
Hollebeek, L.
;
Brodie, R.
2009
Wine purchase decisions and consumption behaviours: insights from a probability sample drawn in Auckland, New Zealand
Jaeger, S.
;
Danaher, P.
;
Brodie, R.
Discover
Author
1
Brush, G.
1
Danaher, P.
1
de Chernatony, L.
1
Hollebeek, L.
1
Jaeger, S.
1
Pels, J.
1
Saren, M.
1
Whittome, J.
Subject
1
Brand definition; brand meanings;...
1
brand; customer experience; integ...
1
Brand; Service; Image; Reputation...
1
empirical evidence; general theor...
1
Retail locations; best–worst scal...
1
Wines; marketing; branding; servi...