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Issue Date
Title
Author(s)
2016
Student engagement: a multiple layer phenomenon
Conduit, J.
;
Karpen, I.
;
Farrelly, F.
;
Plewa, C.
;
Conduit, J.
2016
Nature and purpose of engagement platforms
Breidbach, C.
;
Brodie, R.
;
Brodie, R.
;
Hollebeek, L.
;
Conduit, J.
2014
Corporate volunteering: developing CSR image with internal and external benefits
Johnson, C.R.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Newell, A.P.
2016
Decomposition of country of origin effects in education services: a conjoint analysis approach
Aruan, D.
;
Crouch, R.
;
Plewa, C.
;
Conduit, J.
2013
Changing consumer perceptions of CSR image by communicating corporate volunteering involvement
Johnson, C.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Karaosmanoğlu, E.
;
Elmadağ Ba, A.B.
;
European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2016
Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblers
De Vos, S.
;
Crouch, R.C.
;
Ilicic, J.
;
Plewa, C.
;
Conduit, J.
2018
The role of social capital in shaping consumer engagement within online brand communities
Bowden, J.L.H.
;
Conduit, J.
;
Hollebeek, L.D.
;
Luoma-aho, V.
;
Johnston, K.
2016
Contemporary young consumers and food consumption - implications for social marketing research
Tarabashkina, L.
;
Crouch, R.
;
Plewa, C.
;
Conduit, J.
2016
Social media engagement: a construct of positively and negatively valenced engagement behaviours
Dolan, R.
;
Conduit, J.
;
Fahy, J.
;
Brodie, R.
;
Hollebeek, L.
;
Conduit, J.
2018
Initiating actor engagement with novel products
Conduit, J.
;
Ayi Wong, D.
;
Plewa, C.
;
47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
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Author
11
Plewa, C.
4
Crouch, R.
3
Quester, P.
3
Sharma, S.
2
Brodie, R.
2
Dolan, R.
2
Fahy, J.
2
Goodman, S.
2
Habel, C.
2
Hollebeek, L.
.
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Subject
1
Actor engagement; legitimacy; nov...
1
Age
1
Branded event; event marketing; e...
1
Consumer Attribution
1
Consumer behavior
1
Corporate volunteering
1
Corporate volunteering; Corporate...
1
Country of origin; emerging count...
1
Country-of-origin; education; con...
1
CSR image
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