Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/108210
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| Type: | Journal article |
| Title: | Is beauty in the aisles of the retailer?: package processing in visually complex contexts |
| Author: | Orth, U. Crouch, R. |
| Citation: | Journal of Retailing, 2014; 90(4):524-537 |
| Publisher: | Elsevier |
| Issue Date: | 2014 |
| ISSN: | 0022-4359 1873-3271 |
| Statement of Responsibility: | Ulrich R. Orth, Roberta C. Crouch |
| Abstract: | Abstract not available |
| Keywords: | Attractiveness; design; field dependence; fluency; shopping goal; visual complexity |
| Rights: | © 2014 New York University. Published by Elsevier Inc. All rights reserved. |
| DOI: | 10.1016/j.jretai.2014.05.004 |
| Published version: | http://dx.doi.org/10.1016/j.jretai.2014.05.004 |
| Appears in Collections: | Aurora harvest 3 Business School publications |
Files in This Item:
| File | Description | Size | Format | |
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| RA_hdl_108210.pdf Restricted Access | Restricted Access | 1.39 MB | Adobe PDF | View/Open |
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