Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/109678
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Type: | Journal article |
Title: | Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers |
Author: | Sharma, S. Conduit, J. Rao Hill, S. |
Citation: | Journal of Services Marketing, 2017; 31(4/5):397-411 |
Publisher: | Emerald Group Publishing |
Issue Date: | 2017 |
ISSN: | 0887-6045 |
Statement of Responsibility: | Shikha Sharma, Jodie Conduit and Sally Rao Hill |
Abstract: | Purpose – This study aims to provide an understanding of how the participation of vulnerable customers in the co-creation of health-care provision influences their individual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. Design/methodology/approach – A qualitative approach is adopted to identify the various customer well-being outcomes. Two case studies of health-care organisations, comprising ten in-depth interviews and eight focus groups, as well as documents and noted observations are used for thematic analysis. Findings – The study demonstrates ways in which vulnerable customers integrate resources to co-create value outcomes. It shows how differing co-creative role of customers with mental illness lead to different customer well-being outcomes. These roles manifest not only the hedonic well-being characteristics of pleasure and happiness but also eudaimonic well-being, which provides a sense of achievement and purpose to customers. The study used self-determination theory to identify different forms of eudaimonic well-being derived from the co-creation roles of co-producer, strategic partner and community citizen. Originality/value – The co-creation and transformative service literature is extended by demonstrating that a feeling of self-efficacy and self-determination because of value co-creation foster customer well-being. This study demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. |
Keywords: | Healthcare; Co-creation; Mental health; Well-being; Vulnerable; Eudaimonic |
Rights: | © Emerald Publishing Limited |
DOI: | 10.1108/JSM-06-2016-0236 |
Published version: | http://dx.doi.org/10.1108/jsm-06-2016-0236 |
Appears in Collections: | Aurora harvest 3 Business School publications |
Files in This Item:
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hdl_109678.pdf | Accepted version | 550.21 kB | Adobe PDF | View/Open |
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