Adelaide Research & Scholarship
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https://hdl.handle.net/2440/1202
| Type: | Journal article |
| Title: | Functional marketing characterisation: a framework to cure functional myopia |
| Author: | Karunaratna, A. Johnson, L. |
| Citation: | International Journal of Management, 1997; 14(4):607-618 |
| Publisher: | International Journal of Management |
| Issue Date: | 1997 |
| ISSN: | 0813-0183 |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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