Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/1204
| Type: | Journal article |
| Title: | Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising |
| Author: | Burton, R. Farrelly, F. Quester, P. |
| Citation: | International Journal of Sports Marketing and Sponsorship, 2001; 2(4):315-330 |
| Publisher: | Winthrop Publications Ltd |
| Issue Date: | 2001 |
| ISSN: | 1464-6668 |
| Statement of Responsibility: | Rick Burton, Francis John Farrelly and Pascale G. Quester. |
| Description (link): | http://www.imrpublications.com/journal-landing.aspx?volno=2&no=4 |
| Appears in Collections: | Aurora harvest 2 Business School publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.