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https://hdl.handle.net/2440/1205
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Aurifeille, J. | - |
dc.contributor.author | Quester, P. | - |
dc.contributor.author | Lockshin, L. | - |
dc.contributor.author | Spawton, T. | - |
dc.date.issued | 2002 | - |
dc.identifier.citation | International Marketing Review, 2002; 19(4):369-386 | - |
dc.identifier.issn | 0265-1335 | - |
dc.identifier.uri | http://hdl.handle.net/2440/1205 | - |
dc.language.iso | en | - |
dc.publisher | MCB Univ Press Ltd | - |
dc.title | Global vs international segmentation: A cross national exploratory study | - |
dc.type | Journal article | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | - |
Appears in Collections: | Aurora harvest 7 Business School publications |
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