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https://hdl.handle.net/2440/1242
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Type: | Journal article |
Title: | Australian Chinese consumers: Does acculturation affect consumer decision making? |
Author: | Quester, P. Karunaratna, A. Chong, I. |
Citation: | Journal of International Consumer Marketing, 2001; 13(3):7-28 |
Publisher: | Haworth Press, Inc. |
Issue Date: | 2001 |
ISSN: | 0896-1530 1528-7068 |
Abstract: | Presents information on a study which examined the effects of acculturation on the decision-making processes of Chinese-Australian consumers. Several aspects of consumer behavior; Influence of manufacturers and advertising on acculturation groups; Differences between high-, medium- and low-acculturated Chinese consumers in terms of decision-making process; Results and discussion. |
Description: | The original publication can be found at http://www.HaworthPress.com |
DOI: | 10.1300/J046v13n03_02 |
Published version: | http://dx.doi.org/10.1300/j046v13n03_02 |
Appears in Collections: | Aurora harvest 7 Business School publications |
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