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Results 11-20 of 29 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
1998
Organizational power games
Burton, R.
;
Quester, P.
;
Farrelly, F.
1999
Country-of-origin effects on purchasing agents' product perceptions: an Australian perspective
Dzever, S.
;
Quester, P.
1997
Service quality in the Australian advertising industry: a methodological study
Quester, P.
;
Romaniuk, S.
1996
Asian Students: Their Experiences and Perceptions of Australian Universities.
Quester, P.
;
Wilkinson, J.
;
Mahara, A.
1998
Antecedents of Anti-Smoking Advertisements' Effectiveness: A Bi-Cultural Study
Quester, P.
1996
Standardisation, centralisation and marketing in multinational companies
Quester, P.
;
Conduit, J.
1997
Integrating sports sponsorship into the corporate marketing function: an international comparative study
Farrelly, F.
;
Quester, P.
;
Burton, R.
1997
Sponsorship Returns: The value of naming rights
Quester, P.
1998
The Australian Cricket board (ABC): Mapping Corporate Relations
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
1998
Brand Association and Memory Decay Effects of Sponsorship: the Case of the Australian Formula One Grand Prix
Quester, P.
;
Farrelly, F.
Discover
Author
6
Farrelly, F.
3
Burton, R.
3
Dion, E.
2
Dzever, S.
2
Smolianov, P.
2
Wilkinson, J.
1
Aurifeille, J.M.
1
Chetty, S.
1
Conduit, J.
1
Hawkins, D.
.
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Subject
1
Centralisation
1
Country-of-origin; Labelling; Gro...
1
Host Country
1
Marketing Management
1
Mix
1
Multinational Companies
1
Sponsorship; Aided And Unaided Aw...
1
Sports sponsorship; management; d...
1
Standardisation
1
Subsidiary
.
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Date issued
5
1999
11
1998
7
1997
6
1996