1. Adelaide Research & Scholarship

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Results 11-20 of 42 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2016Grassroots sports: achieving corporate social responsibility through sponsorshipMazodier, M.; Plewa, C.; Palmer, K.; Quester, P.G.; Chadwick, S.; Chanavat, N.; Desbordes, M.
2014Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption contextPlewa, C.; Palmer, K.
2011We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport eventsBal, C.; Quester, P.G.; Plewa, C.
2016Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblersDe Vos, S.; Crouch, R.C.; Ilicic, J.; Plewa, C.; Conduit, J.
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; Hamilton, R.; Sa Vinhas, A.; 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2016Contemporary young consumers and food consumption - implications for social marketing researchTarabashkina, L.; Crouch, R.; Plewa, C.; Conduit, J.
2013University-industry linkage evolution: an empirical investigation of relational success factorsPlewa, C.; Korff, N.; Baaken, T.; Macpherson, G.
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2018Initiating actor engagement with novel productsConduit, J.; Ayi Wong, D.; Plewa, C.; 47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
2018Engagement within a service system: a fuzzy set analysis in a higher education settingSim, M.; Conduit, J.; Plewa, C.

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