1. Adelaide Research & Scholarship

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Results 11-20 of 86 (Search time: 0.006 seconds).
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PreviewIssue DateTitleAuthor(s)
2006Case development: An innovative approach to case studies and experiences from a graduate marketing ethics coursePlewa, C.; Quester, P.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Consumers' orientation toward sport: Does it matter for sponsors?Palmer, K.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectivenessPlewa, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2013Changing consumer perceptions of CSR image by communicating corporate volunteering involvementJohnson, C.; Plewa, C.; Conduit, J.; Quester, P.; Karaosmanoğlu, E.; Elmadağ Ba, A.B.; European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2004A study of research customers: Overall satisfaction and recommendations for improvementsBaaken, T.; von Hagen, F.; Plewa, C.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2006Communication channels between universities and industry partners: What works?Plewa, C.; Corso, M.; Martini, A.; Pellegrini, L.; International CINet Conference (7th : 2006 : Lucca, Italy)
2010Key drivers of University-industry relationships and the impact of organisational culture differencesPlewa, C.
2012IOS adoption in innovation networks: A case studyRampersad, G.; Troshani, I.; Plewa, C.
2010Cause sponsorship: a study on congruence, attribution and corporate social responsibilityGeue, M.; Plewa, C.

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