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Results 41-50 of 86 (Search time: 0.004 seconds).
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PreviewIssue DateTitleAuthor(s)
2011We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport eventsBal, C.; Quester, P.G.; Plewa, C.
2016Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblersDe Vos, S.; Crouch, R.C.; Ilicic, J.; Plewa, C.; Conduit, J.
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; Hamilton, R.; Sa Vinhas, A.; 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2016Contemporary young consumers and food consumption - implications for social marketing researchTarabashkina, L.; Crouch, R.; Plewa, C.; Conduit, J.
2013University-industry linkage evolution: an empirical investigation of relational success factorsPlewa, C.; Korff, N.; Baaken, T.; Macpherson, G.
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2018Initiating actor engagement with novel productsConduit, J.; Ayi Wong, D.; Plewa, C.; 47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
2004'Champions' and university-industry relationshipsPlewa, C.; Quester, P.; Varey, R.; International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2007Exploring organisational culture difference and relationship performance: Perspectives from service industriesPlewa, C.; Rao Hill, S.; Ken Deans,; ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
2007Dimensions of diversity: Group work within marketing coursesPlewa, C.; Sherman, C.; Ken Deans,; ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)