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Issue Date
Title
Author(s)
2011
We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport events
Bal, C.
;
Quester, P.G.
;
Plewa, C.
2016
Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblers
De Vos, S.
;
Crouch, R.C.
;
Ilicic, J.
;
Plewa, C.
;
Conduit, J.
2014
The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Mazodier, M.
;
Quester, P.
;
Plewa, C.
;
Carrillat, F.
;
Hamilton, R.
;
Sa Vinhas, A.
;
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2016
Contemporary young consumers and food consumption - implications for social marketing research
Tarabashkina, L.
;
Crouch, R.
;
Plewa, C.
;
Conduit, J.
2013
University-industry linkage evolution: an empirical investigation of relational success factors
Plewa, C.
;
Korff, N.
;
Baaken, T.
;
Macpherson, G.
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
2018
Initiating actor engagement with novel products
Conduit, J.
;
Ayi Wong, D.
;
Plewa, C.
;
47th European Marketing Academy Conference (EMAC) (29 May 2018 - 1 Jun 2018 : Glasgow, United Kingdom)
2004
'Champions' and university-industry relationships
Plewa, C.
;
Quester, P.
;
Varey, R.
;
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2007
Exploring organisational culture difference and relationship performance: Perspectives from service industries
Plewa, C.
;
Rao Hill, S.
;
Ken Deans,
;
ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
2007
Dimensions of diversity: Group work within marketing courses
Plewa, C.
;
Sherman, C.
;
Ken Deans,
;
ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
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Author
27
Quester, P.
13
Conduit, J.
9
Baaken, T.
8
Bal, C.
6
Crouch, R.
6
Rampersad, G.
5
ANZMAC Conference (2009 : Melbour...
5
Lu, V.
5
Troshani, I.
4
Australia and New Zealand Marketi...
.
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Subject
4
relationship marketing
4
satisfaction
4
university-industry relationships
3
Australia
3
market orientation
3
Relationship marketing
3
research customers
3
sponsorship
2
Actor engagement; legitimacy; nov...
2
commercialisation
.
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Date issued
42
2010 - 2020
44
2004 - 2009