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Issue Date
Title
Author(s)
2009
Consumers' orientation toward sport: Does it matter for sponsors?
Palmer, K.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2016
Grassroots sports: achieving corporate social responsibility through sponsorship
Mazodier, M.
;
Plewa, C.
;
Palmer, K.
;
Quester, P.G.
;
Chadwick, S.
;
Chanavat, N.
;
Desbordes, M.
2014
Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Plewa, C.
;
Palmer, K.
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
Discover
Author
2
Mazodier, M.
1
ANZMAC Conference (2009 : Melbour...
1
Chadwick, S.
1
Chanavat, N.
1
Desbordes, M.
1
Quester, P.
1
Quester, P.G.
Subject
1
brand personality dimensions; con...
1
customer orientation towards sport
1
Sponsorship
1
sponsorship effectiveness
1
sport
Date issued
1
2016
1
2014
1
2013
1
2009