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Issue Date
Title
Author(s)
2010
Decomposing country of origin for services: a conceptual model
Crouch, R.
;
Quester, P.
;
ANZMAC (2010 : Christchurch : New Zealand)
2010
Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, C.
;
Quester, P.
;
Plewa, C.
;
Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2010
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, M.
;
Farrelly, F.
;
Quester, P.
2010
Club Med: Coping with corporate brand evolution
Quester, P.
;
Fleck, N.
2010
Examining network factors: commitment, trust, coordination and harmony
Rampersad, G.
;
Quester, P.
;
Troshani, I.
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
2010
Revisiting individual choices in group settings: The long and winding (less traveled) road?
Quester, P.
;
Steyer, A.
2010
Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks
Rampersad, G.
;
Quester, P.
;
Troshani, I.
2010
Country equity: Conceptualization and empirical evidence
Pappu, R.
;
Quester, P.
2010
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
Mazodier, M.
;
Quester, P.
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Author
2
Plewa, C.
2
Rampersad, G.
2
Troshani, I.
1
ANZMAC (2010 : Christchurch : New...
1
Australian & New Zealand Marketin...
1
Bal, C.
1
Beverland, M.
1
Crouch, R.
1
Farrelly, F.
1
Fleck, N.
.
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Subject
2
innovation
1
attitude envers le parrainage
1
Attitude surveys
1
Australia, France
1
Brand image
1
communication
1
Consumers
1
corporate social responsibility
1
corporate volunteer programs
1
Country awareness
.
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