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Issue Date
Title
Author(s)
2006
A discourse analysis of Chinese and English sales letters in Hong Kong
Cheung, M.
;
AELFE International Conference (5th : 2006 : Zaragoza, Spain)
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Congress of the Americas (2nd : 2008 : Mexico City, Mexico)
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
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Author
3
Cheung, M.
1
AELFE International Conference (5...
1
Annual Conference of the Internat...
1
Congress of the Americas (2nd : 2...
Subject
2
discourse strategy
2
discourse structure
2
emails
2
field interviews
2
message encoding
2
new media
2
persuasive communication
2
sales promotion
1
Chinese sales letters
1
English sales letters
.
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Date issued
2
2008
1
2006