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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/17598
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Type: Journal article
Title: Developing a value-based measure of market orientation in an interactive service relationship
Author: Chen, S.
Quester, P.
Citation: Journal of Marketing Management, 2005; 21(7-8):779-808
Publisher: Westburn Publishers Ltd.
Issue Date: 2005
ISSN: 0267-257X
1472-1376
Statement of
Responsibility: 		Shu-Ching Chen and Pascale G. Quester
Keywords: Product management
Market orientation
Marketing strategy
Personnel management
Employees
Robust control
DOI: 10.1362/026725705774538408
Published version: http://www.westburnpublishers.com/journals/journal-of-marketing-management.aspx
Appears in Collections:Aurora harvest 6
Business School publications

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