Adelaide Research & Scholarship
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https://hdl.handle.net/2440/17712
| Type: | Journal article |
| Title: | Communication Intensity in Large Scale Organizational High Technology Purchasing Decisions |
| Author: | Dawes, Philip L. Lee, D. Y. |
| Citation: | Business-to-Business Marketing. 3(3):3-38 |
| Issue Date: | 1996 |
| Appears in Collections: | Business School publications |
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