Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/17714
Type: | Journal article |
Title: | Marketing in a 'Managed' Economy |
Author: | Robins, Fred |
Citation: | Journal of Marketing Intelligence and Planning, 1996; 14 (3):45-56 |
Issue Date: | 1996 |
School/Discipline: | Business School |
Abstract: | Illustrates marketplace practice in some of the dynamic, development-oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do not always recognize the major impact which the industrial development policies of non-Western governments have on their domestic markets and local marketing practice. Consequently, marketing’s key activities and day-to-day priorities can be very different in a “managed” economy. |
Appears in Collections: | Business School publications |
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