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https://hdl.handle.net/2440/22977
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Type: | Journal article |
Title: | A consumer-based method for retailer equity measurement: results of an empirical study |
Author: | Pappu, R. Quester, P. |
Citation: | Journal of Retailing and Consumer Services, 2006; 13(5):317-329 |
Publisher: | Pergamon |
Issue Date: | 2006 |
ISSN: | 0969-6989 1873-1384 |
Statement of Responsibility: | Ravi Pappu, Pascale Quester |
Abstract: | This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a four-dimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city. Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised four-dimensional structure. |
Keywords: | Retailer awareness Retailer associations Retailer perceived quality Retailer loyalty Retailer equity |
DOI: | 10.1016/j.jretconser.2005.10.002 |
Description (link): | http://www.elsevier.com/wps/find/journaldescription.cws_home/30446/description#description |
Published version: | http://dx.doi.org/10.1016/j.jretconser.2005.10.002 |
Appears in Collections: | Aurora harvest 2 Business School publications |
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