Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29360
| Type: | Conference paper |
| Title: | Industry structure in marketing strategy and brand performance |
| Author: | O'Cass, Aron Weerawardena, Jay Julian, Craig C. |
| Citation: | ANZMAC 2004 Conference Proceedings |
| Publisher: | ANZMAC |
| Issue Date: | 2004 |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.) |
| School/Discipline: | Business School |
| Published version: | http://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.html |
| Appears in Collections: | Business School publications |
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