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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/29374
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dc.contributor.authorArgus, K.-
dc.contributor.authorFarrelly, F.-
dc.contributor.authorQuester, P.-
dc.contributor.editorWiley, J.-
dc.date.issued2004-
dc.identifier.citationProceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www8-
dc.identifier.isbn0475122143-
dc.identifier.urihttp://hdl.handle.net/2440/29374-
dc.descriptionInitially published as a CD-ROM. Has since been made available online.-
dc.language.isoen-
dc.publisherANZMAC-
dc.relation.ispartofANZMAC 2004 conference Proceedings-
dc.source.urihttp://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.html-
dc.titleNew insights for managing sport sponsorship: Applying the resource based view of the firm-
dc.typeConference paper-
dc.contributor.conferenceAustralia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)-
dc.publisher.placeCD-ROM-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest 2
Business School publications

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