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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/29388
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dc.contributor.authorKarunaratna, A.-
dc.contributor.authorQuester, P.-
dc.contributor.editorDeMoranville, C.-
dc.date.issued2005-
dc.identifier.citationProceedings of the 12th Biennial World Marketing Congress - Academy of Marketing Science 'Marketing in an Inter-Connected World: Opportunities and Challenges', 2005 / DeMoranville, C. (ed./s), pp.368-372-
dc.identifier.urihttp://hdl.handle.net/2440/29388-
dc.description.abstractThis research draws out emerging issues affecting the business of integrating brands within television programming via interviews with key persons in the Australian industry. Themes such as relationship structures, cross-platform coordination and pricing are discussed, and the challenges of aligning objectives, defining roles, developing valuation methods and managing global strategies are identified.-
dc.description.urihttp://www.affiniscape.com/associations/213/files/conferences/2005%20wmc%20program.pdf-
dc.language.isoen-
dc.publisherAcademy of Marketing Science-
dc.relation.ispartofProceedings of the 12th Biennial World Marketing Congress - Academy of Marketing Science 'Marketing in an Inter-Connected World: Opportunities and Challenges'-
dc.titleNeed for cognition and product component country of origin evaluation: A conjoint study-
dc.typeConference paper-
dc.contributor.conferenceBiennial World Marketing Congress (12th : 2005 : Muenster, Germany)-
dc.publisher.placeCD ROM-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest 6
Business School publications

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