Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29402
| Type: | Conference paper |
| Title: | Exploring consumer fanaticism: A fresh perspective on the concept of loyalty |
| Author: | Chung, E. Farrelly, F. Beverland, M. Quester, P. |
| Citation: | Proceedings of ANZMAC 2005: Broadening the Boundaries [online] / S. Purchase (ed.):www1-www8 |
| Publisher: | The University of Western Australia |
| Publisher Place: | http://anzmac2005.conf.uwa.edu.au/Programs&Papers/pdfs/3-consumer-Beh/3-Chung.pdf |
| Issue Date: | 2005 |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.) |
| Editor: | Purchase, S. |
| Statement of Responsibility: | Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester |
| Description: | Initially published as a CD-ROM. Has since been made available online. |
| Published version: | http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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