Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/29404
Type: | Conference paper |
Title: | Perceived risk and servicescape: The importance of managing the physical evidence in services marketing |
Author: | Quester, P. McOmish, M. |
Citation: | Proceedings of ANZMAC 2005: Broadening the Boundaries [online] / S. Purchase (ed.) |
Publisher: | The University of Western Australia |
Publisher Place: | http://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/16-services/16-Quester.pdf |
Issue Date: | 2005 |
ISBN: | 0646455028 |
Conference Name: | Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.) |
Editor: | Purchase, S. |
Statement of Responsibility: | Margaret A. McOmish and Pascale G. Quester |
Description (link): | http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html |
Appears in Collections: | Aurora harvest 2 Business School publications |
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