Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29429
| Type: | Conference paper |
| Title: | Interaction and actor bond development |
| Author: | Medlin, C. |
| Citation: | Proceedings of Marketing Networks in a Global Economy: ANZMAC and EMAC joint research symposium, held in Perth, Western Australia 2002 |
| Publisher: | Australian and New Zealand Marketing Academy |
| Publisher Place: | http://www.anzmac.org/stories/ |
| Issue Date: | 2002 |
| Conference Name: | ANZMAC and EMAC joint research symposium (2002 : Perth, W.A.) |
| Editor: | Hooley, G. Brodie, R. Gabbott, M. |
| Statement of Responsibility: | Chris Medlin |
| Abstract: | Empirical work by the IMP Group suggests that actor bonds are formed by trust and identity, yet no theoretical grounds have been offered for these conclusions. This paper proposes a specific definition of actor and actor bonds within contexts defined by time variance with regard to the object of interaction and the commanding capability of the actor. This perspective allows psychological and sociological theory to explain actor bond development. |
| Published version: | http://smib.vuw.ac.nz:8081/www/Medlin.pdf |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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